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TRADES PEOPLE DECODED · BY CHILLIN LOUNGE

A good tradesperson deserves a good reputation.

And neighbours deserve somewhere to find local trades, ask sensible questions and understand what other customers experienced — without wading through anonymous claims.

New section — currently in testing: Private trade advert submissions, scanned photo uploads and customer review submissions now have staff moderation queues. Public listings, photo galleries, reviews and star ratings are still in testing. No public adverts or customer ratings are approved for use yet. When launched, adverts and ratings must not be treated as independently trusted simply because they appear here. We will not publish made-up listings or reviews.

Photographs: Private trade advert photographs can be uploaded by eligible members and are checked with the existing malware scanner, re-encoding and staff approval tools. No photo is displayed publicly. Customer review photos remain a separate future feature.

Private advert drafts are now available to verified community members. You can create an ordinary community account, confirm your email, and save up to three private trade adverts. Advert, photo and customer review submissions go to separate moderation queues. Public adverts, photo display, review publication and ratings remain disabled; participant-only private messaging is available for independently approved adverts.

THE PLAN

Useful to customers. Fair to trades.

A listing should tell you what someone actually offers, what they have supplied evidence for and how other customers rate their work. No paid placement should be mistaken for independent verification.

01

Local trade profiles

Tradespeople will be able to submit their own adverts, describe their service area and declare qualifications. Every advert needs administrator approval before appearing publicly. A claim is not a verified credential unless checked.

02

Registered-member reviews

Only eligible signed-in members will be able to leave star ratings and written reviews. Each review requires moderation before publication. Ratings will use only visible, approved reviews from eligible members.

03

Conversations kept on-site

Eligible registered customers and trades can exchange participant-only private messages about approved adverts. Emails contain only the opening line and a link back to a signed-in conversation, not the full exchange. Members can block threads and report received messages.

ACCOUNTABILITY

Trust means showing how things are checked.

Reviewed before publication

New adverts, edited adverts and customer reviews will wait in an administration queue. Businesses won't be able to approve reviews about themselves.

Account bans take effect everywhere

When a member is banned, their adverts, reviews and rating contributions will disappear from public results. The average will be recalculated from eligible approved reviews, not stored as an inflated lifetime score.

Real right of reply

Trades will be able to respond privately to customers. Abuse, threats, sensitive personal details and unsolicited marketing need reporting, rate limits and proportionate moderation.

Advertisements are not endorsements

We will clearly separate paid advertising, business-submitted claims, checked qualifications and customer opinions. No unverified trade will be labelled “approved” as if we guarantee their work.

HOW WE'LL SHOW THE EVIDENCE

What does “verified” actually mean?

A good advert is useful, but it isn't proof of a good job. When listings launch, we'll separate what a business tells us, what we've checked, what customers say, and what is paid promotion. Here is how to read those labels.

Business-supplied

What the business says

Services, experience, service area and qualifications supplied by the advertiser. These remain claims unless a specific piece of evidence has been checked.

Evidence checked

What we have checked

We'll explain exactly which document, register or source was checked and when. A checked certificate does not guarantee the quality of future work.

Customer opinion

What a customer experienced

Moderated reviews will describe individual experiences. A review is not a professional inspection, and a star average is not independent accreditation.

Advertisement

What is paid placement

Any paid promotion will be labelled clearly. Paying for visibility will never turn an unverified claim into a verified qualification or an endorsement.

Not checked doesn't mean dishonest. It means we haven't independently confirmed that particular claim. We'll never imply we've carried out checks that haven't happened.

PRACTICAL ADVICE FOR NEIGHBOURS

Before you agree to a job

Even when our directory opens, these simple checks are worth making yourself.

This is general consumer guidance, not a recommendation of any individual trader. No businesses or customer reviews are published here yet.

What happens next?

Site-wide community registration, private advert drafts, scanned photograph submissions and privately moderated customer reviews are available. Private member reports, conversations and their moderation safeguards are being tested ahead of the public launch. The new directory layout is available as a launch preview, but trade adverts, profile pages and rating display remain switched off publicly; private messaging is restricted to eligible logged-in participants until all required protections pass testing.

Until then, you can explore our existing Planning Decoded, Schools Decoded, and HMO Decoded sections.